For a million minds on the move

What is polot.co.uk?

polot.co.uk is brought to you by Scarlet Spot Ltd, a team bringing Polish editorial experience together with British advertiser expertise to create a practical and interactive online service.

Over a million Polish people have moved to the UK since Poland joined the EU in 2004. We are creating a website where the huge number of well-educated, hard-working aspirational young Poles are talked to intelligently, able to create their own social networks and to find lots of jobs at all levels of industry.

Our commitment

• By intelligently engaging highly educated young Poles, we will move away from negative stereotypes of the Polish community being simply cheap manual labour, to bring the focus on to the hugely positive impact the Polish community is having on UK society and the economy.

• To establish a long standing link between the Polish community, our advertisers and polot.co.uk.

• To develop and maintain a reputation for trust and transparency.
• To offer a social networking site that goes a step beyond traditional platform through providing real benefits to the target audience.
• To be accountable to advertiers and users, offering the best service possible.
• We are committed to reinvesting in the community, donating back 5% of our net profits to a relevant charity working with the Poles in the UK.

We will listen to your needs and work with you to create bespoke innovative solutions specific to your brief and budget, enabling you to actively engage with your target audience.

Creative Specifications

Ratecard

Contact

Creative Specifications

Please take some time to read the advertising guidelines for different creative applications for use on polot.co.uk.

We will not carry any form of advertising that is deemed to be misleading or confusing to our users.

Lead Time: Please allow 2 days lead time for gifs and 5 days for all other creatives.

For all rich media campaigns we will need the name of a technical contact at your end.      

Polot.co.uk hosted gif file and clickthrough url:
Send gif file and clickthrough url.

Polot.co.uk hosted Flash:
Send swf file using clicktag click tracking method, backup gif and clickthrough url.

Third party hosted:
We accept internal redirects, iframe or javascript code from all the major ad serving platforms.
Please include detailed implementation instructions.

Label: “Advertisement”
Font     16pt
Sound: All sound must be user activated

Non Expandable Creative	Width	Height	Full Size	Audio Initiation	Max Animation Length
Super Banner	728	90	30KB	User initiated (on click)	15sec
MPU	300	250	30KB	User initiated (on click)	15sec
Super Skyscraper	160	600	30KB	User initiated (on click)	15sec
Skyscraper	120	600	30KB	User initiated (on click)	15sec
Button	120	120	30KB	User initiated (on click)	15sec

Expandable Creative	Width	Height	Full Size	Audio Initiation	Max Animation Length
Leaderboard (Expandable Banner)	728	300	30KB	User initiation (on click/mouse over)	15sec
MPU	600	250	30KB	User initiation (on click/mouse over)	15sec
Skyscraper	350	600	30KB	User initiation (on click/mouse over)	15sec
Super Skyscraper	390	600	30KB	User initiation (on click/mouse over)	15sec

Overlay Creative:
Within 400 x 300 pixels or variations of this area.  Initial file size of 30KB.

A clear and labelled close button on the top right of the creative
Javascript only tags
Creative must time out after 10sec
The positioning of overlays is at editorial discretion
Creative subject to editorial approval
Creative must not cover any navigation

Ratecard

Standard advertisement types booked as Run of Network

CPM = cost per thousand page impressions

Type	Dimensions	Max file size	CPM Run of Network	CPM Site specific
Super Banners	728 x 90	18k	£25	£30
Banners	468 x 60	12k	£15	£20
Skyscrapers	120 x 600	12k	£20	£25
Super Skyscraper	160 x 600	18k	£30	£35
MPU	300 x 250	15k	£35	£40
Button	120 x 120	9k	£15	£20

Non-Standard Advertisement types

Type	CPM	CPM Site specific
DHTML	£30	£35
Expandable formats	20% premium on all formats
Non standard rich media pop-ups	Rate on application
Overlays	£40	£50

Sponsorship

polot.co.uk will work in partnership with its sponsors to create relevant and engaging bespoke packages to suit all budgets.

Standard sponsorship packages	Rates
Sponsored microsites	£8,000
Entry Level competitions	£5,000

Weekly e-mail newsletter

Advertising in the form of 25 words in plain text and logo.  £1,000

Contact

For further information and bespoke sponsorship and advertising packages in response to the client brief please contact the sales team on 020 7613 5849 or at advertising@polot.co.uk